Following the economic downturn of 2008 Samuel Fromartz found that his opportunities to continue to earn his living as a freelance writer were dwindling. Undaunted, he turned his problem into an opportunity. Fromartz had a long standing interest in baking bread. In this interview he describes how he soon found himself in Paris searching for the best loaves, the tastiest baguettes that he could discover. He ate a lot of bread while he was in France. Later on he went there again to observe a baker who was making loaves the way they used to be made many centuries ago.