We are living in the age of the "selfie." Some of us are self-absorbed. President Trump epitomizes the "selfie" lifestyle. It's really all about him. This is the perfect moment for a humorous novel featuring a protagonist who is dealing with all the stress and pressure of modern life and not handling it too well.
"Who is Rich" by Matthew Klam is set during the summer of 2012. That seems like a zillion years ago. Barack Obama was running for re-election and his opponent was Mitt Romney. In retrospect those seem like innocent times.