Bechtle Avenue

The Greater Springfield Chamber of Commerce is making a major move in re-branding retail efforts in the city. The Chamber met with business owners in the Upper Valley Mall and Bechtle Avenue strip mall areas and decided to rename the entire shopping destination, the 41 Crossing.

Chamber president Mike McDorman says renaming the area 41 Crossing will allow the retail stores and restaurants to become a shopping destination that will rival the Greene in Beavercreek and Outlet Mall in Jeffersonville.