Business & Technology
Wed April 11, 2012
Tidy Cats Catches Heat for "Litter Box" Billboard
Purina's Tidy Cats is apologizing for a tongue-in-cheek advertising campaign that compared a Cincinnati neighborhood to a litter box.
Local media outlets report the ad was part of a campaign pointing out things that stink. It was erected about a mile north of the Cincinnati’s Over-the Rhine neighborhood, and said "You're so over Over-the-Rhine. Life stinks."
The neighborhood was the focus of race riots in the city a decade ago, but the area has seen major new development in recent years. Residents and others weighed in on Twitter, Facebook and the Tidy Cats website, and the St. Louis-based company issued an apology.
The Tidy Cats ad was removed and replaced with a billboard encouraging pet adoption.