Underwriting with WYSO helps create new customers and new opportunities.
Underwriting, the public radio form of advertising, places your business, product or service in a unique position by clearly separating your brand from the clutter inherent in other forms of advertising and media.
Just as you support WYSO with underwriting, our loyal listeners will support you in return. Our listeners take pride in keeping their dollars local with businesses that support public radio. In many cases clients and listeners will personally thank you for your support of WYSO.
In addition, WYSO will work with you to create an underwriting strategy that enables you to advertise on programming that most effectively reaches your target audience.
Who listens to WYSO?
- 60% of our listeners are age 25-54
- Over 50% have a household income of $75,000 or above
- 90% have Internet access
WYSO listeners are engaged, educated, and value their community. To learn more about how our listeners can become your ideal clients contact Jon Castonguay or Nick Wilson at 937-767-6420.